2021 Highlights
Audience: 200,000
This is broken into targeted segments based on analytics, buying habits and more.
$312K SMS revenue as of August,
versus $10,800 total SMS revenue for 2020.
2,790% increase y/y in SMS revenue
points to rapid growth and potential for the channel.
10.71% conversion off Escape Goat =
an early sign that storytelling resonates with our audience.
Automation: Roast Recommendation Series
The roast recommendation series marks the first attempt at an interactive SMS campaign, in which a simple stream of texts and interactions offers users an interactive experience. This evergreen automation is also an opportunity to tag users based on their preferences, expressed via roast selection, allowing for future segmentation & content tailoring.