AUBREY ELLE RUMORÉ

Social Strategy Lead, Look Squirrel July 2024 - Present

Primarily work on Whataburger, Deep Eddy Vodka, New Business

• Craft strategies for organic and paid social (including always on content approach, community engagement, advertising objectives and approach). Support client + team understanding of the role of organic vs. paid.
• Lead creative briefings and support ideation.
• Conduct routine audits to identify opportunities and areas for improvement; Continuous learning and implementation.
• Translate raw data into actionable insights for organic and paid.
• Aid in building Look Squirrel’s processes, new business, and own social presence.
• Support client social workshops to determine goals together.

Creative Strategist, VML (previously Wunderman Thompson) Nov. 2021 - July 2024

Primarily work on Washington's Lottery, Walgreens, New Business

• Straddle traditional creative strategy and media + social. Aid strategy, media, and client teams in social understanding, comfortability.
• Manage social - publish, brief, report, plan, refine.
• Lead larger, multi-channel campaign briefs.
• Drive brand experimentation with social experiences (AR Filters, GIPHY stickers, AI apps).
• Create content strategy for B2B comms, driving key goals.
• Support Wunderman Thomspon social client offering (prior to merger with VML).
• Support annual planning with clients.

SMS & Email Marketing Coordinator, Black Rifle Coffee Company San Antonio, TX / Sept. 2020 - Nov. 2021

• Plan, create (design and copywriting), execute, automate, and report on communications across email, text message, and app push. Leverage Hubspot and other tools to set up.
• Craft Club Member email and text communication strategies.
• Create omni-channel strategies between direct and social (i.e. lead gen for text message via social). Automate.
• Handle all B2B communications (coffee dealer program).