Ongoing Trend Research for Strategy+
In an effort to stay on top of trends together, a small group of Wunderman's Strategy+ team were set aside to provide routine trend updates. Being an integrated strategy team (all planning for different media types, across many different verticals), it helped to keep track of cultural signals together.
My offerings tend to lean into the social-digital experience + audience mindsets (it's all about people!). Here are some of those - share throughout 2023. (Remember when Threads was going to be called Barcelona!?)
